Vancouver, British Columbia—Community forum technology company Vision Critical has acquired text analytics company Textifter, based in Amherst, Mass. Financial terms of the deal were not disclosed, but according to
the Vancouver Sun the price was in the seven figures.
The acquisition brings to Vision Critical Textifter's DiscoverText text analytics tool. Vision Critical said in a statement that the DiscoverText integration will enable its customers to analyze sentiment, discover trends and topics, and identify emerging issues from customer feedback on their community forums.