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VisionEdge Marketing releases marketing performance management survey

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Austin, Texas—An overwhelming 86% of marketing executives are dissatisfied with their ability to measure and track marketing performance, according to the fifth annual marketing performance management survey by VisionEdge Marketing.

Last year, 77% of respondents said they were dissatisfied with their ability to measure and track marketing performance.

The study also found that 60% of companies do not have budgets set aside for metrics training, and many lack processes for measuring the metrics they are required to track.

For example, of the 71% of respondents who indicated market share as a primary metric, only 50% have a process to track this metric.

Of the 39% of respondents expected to grow customer value, only 9% have a process for tracking this metric.

—Kate Maddox
 
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