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BtoB

VML named agency for Castrol Heavy Duty Lubricants

Published on .

Kansas City, Mo.--Marketing communications company VML has been named agency of record for Castrol Heavy Duty Lubricants' North American division. VML will be responsible for b-to-b advertising, media, collateral development, sales support materials, Web development and direct mail. Billings were not disclosed. VML is part of the WPP ad agency group.
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