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VMS names advertising, PR agencies

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New York--Media intelligence provider VMS has named Stein Rogan + Partners its agency of record, following a review.

VMS also announced its selection of Euro RSCG Magnet for public relations.

Stein Rogan will handle brand positioning, new product development and integrated marketing communications for VMS, including advertising, direct marketing, Web site design and collateral.

Euro RSCG Magnet will work with Stein Rogan to communicate VMS’ vision and value to the marketplace.

Other finalists in the review were not disclosed.

VMS provides a global database to the advertising community with more than 3 million TV, radio, print, outdoor and Internet ads.

--Kate Maddox

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