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BtoB

VNU acquires Italian publisher

Published on .

The Netherlands--Expanding its presence in the Italian market, VNU on Wednesday announced that its VNU Business Publishing Division has acquired Gruppo Pubblicita Italia, a publishing company with print and events products for the advertising, marketing and media industries. Terms of the transaction weren't disclosed. The acquisition includes the market-leading weekly Pubblicita Italia, the monthly Pubblicita Italia Net and the daily newsletter Today Pubblicita. The titles will become part of VNU Business Publications Italia in Milan. The deal also includes Grand Prix Pubblicita, one of the main events organized by Gruppo Pubblicita.
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