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BtoB

VNU appoints Schmidt to head its Marketing Information group

Published on .

Haarlem, the Netherlands—VNU, the global information and media giant, announced that Steven Schmidt has been appointed president-CEO of its Marketing Information group, effective Jan. 1.

The group includes VNU brands ACNielsen, ACNielsen HCI, BASES, Claritas and Spectra. Previously, Schmidt was president-CEO of ACNielsen and exec VP of the Marketing Information group. He will continue to run the global ACNielsen business.

The appointment comes as VNU starts to reorganize its corporate structure following the collapse of its proposed merger with IMS Health and the announcement that CEO Rob van den Bergh will step down.

—Matthew Schwartz

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