Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


VNU Business Media implements mySAP for ad management

Published on .

Walldorf, Germany--Software company SAP AG said VNU Business Media, the b-to-b publishing subsidiary of VNU, has implemented the advertising management function of mySAP Media. VNU Business Media, which worked with Cap Gemini Ernst & Young on the system implementation, will use the ad management capability of mySAP media to automate the selling and billing of advertising in its publications and online.
Most Popular
In this article: