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BtoB

VNU Business Media implements mySAP for ad management

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Walldorf, Germany--Software company SAP AG said VNU Business Media, the b-to-b publishing subsidiary of VNU, has implemented the advertising management function of mySAP Media. VNU Business Media, which worked with Cap Gemini Ernst & Young on the system implementation, will use the ad management capability of mySAP media to automate the selling and billing of advertising in its publications and online.
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