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BtoB

VNU Business Media launches ‘Contract China’

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New York—In the company’s first foray into the People’s Republic of China, VNU Business Media this week launched Contract China, a monthly publication exclusively aimed at commercial interior design and architectural markets.

The magazine, with an initial circulation of 17,500, is being marketed through VNU Business Media’s Asian operation, Business Media Asia. It will address prequalified names from the biggest national and regional architectural and design firms, including CIDA (Coalition for Interior Design Accountability) and ICIAD (International Council of Interior Architects and Designers). The publication will also be distributed to key executives in the Fortune 500 companies operating in China and the Fortune Top 100 Chinese companies.

According to VNU, there are currently 550,000 people working in China’s interior design industry.

—Matthew Schwartz

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