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BtoB

VNU Business Media pulls content from five titles to create new Web site for marketing professionals

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New York—VNU Business Media on Monday launched a new Web site for marketing professionals that combines content from five separate Web sites.

The Web site, www.managesmarter.com, is an aggregate of Incentive (Incentivemag.com), Potentials (Potentialsmag.com), Presentations.com, Sales and Marketing Management (SalesandMarketing.com)and Training (Trainingmag.com).The site features stories gleaned from each of the Web sites, including content that runs the sales and marketing gamut including newsletters, white papers, blogs and online seminars.

Advertisers interested in the site have the option of sponsorships, merchandise and gift showcases and targeted newsletters.

—Matthew Schwartz

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