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BtoB

VNU Business Publishing launches Internet broadcasting service

Published on .

London—VNU Business Publications, the publishing arm of VNU Business Media Europe, Friday announced the launch of VNU On Air, a new portfolio of Web-delivered audio and video content.

VNU On Air will offer a mix of up-to-date news, product and technology reviews, and industry discussion aimed at users of VNU’s 20 on- and offline brands in the U.K. These brands include Accounting Age, Computeractive, Computing, CRN, IT Week, The Inquirer and vnunet.com.

VNU said the programming will appeal to the company’s three core audiences: b-to-b IT buyers, consumer technology users and financial management professionals.

—Matthew Schwartz

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