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BtoB

VNU forms media measurement and information group

Published on .

The Netherlands--VNU Communications on Wednesday announced that it has formed a new business group to be called VNU Media Measurement & Information. Michael Connors, who will remain vice chairman of VNU's ACNielsen subsidiary, has been appointed chairman-CEO of the new group. The unit offers television and radio ratings services, Internet audience measurement and analysis services, advertising expenditure data and entertainment information. Active in more than 40 major markets worldwide, the unit will serve the information needs of advertisers, ad agencies, media planners, broadcasters, publishers and the entertainment industry.
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