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BtoB

VNU forms partnership with FeedBurner for RSS ads

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London—VNU Business Media Europe on Tuesday announced it has formed a partnership with FeedBurner, an RSS feed management provider, that will enable it to tap into revenue-generating RSS services for its publishing platforms. It has already run RSS ads placed by FeedBurner from advertisers including Nokia Enterprise Solutions, a division of Nokia, in several VNU feeds.

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