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VNU, Jaarbeurs sign major trade show deal

Published on .

Amsterdam, Netherlands--Anglo-Dutch publishing company VNU NV signed a deal with Utrecht, Netherlands-based media company Jaarbeurs B.V. to acquire a 50% interest in Jaarbeurs Exhibition & Media, the company's trade show arm. VNU and Jaarbeurs, a major player in the European technology trade show space, will jointly develop Jaarbeurs Exhibition & Media as a marketing platform for VNU Business Media Europe. Jaarbeurs Exhibition & Media organizes more than 100 trade shows annually. VNU, which laid off 5% of its U.S. work force in October, is keen on building its non-publishing ventures to offset a decline in advertising in its trade publications.
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