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BtoB

VNU launches subscription-based Web site for Wal-Mart suppliers

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New York—VNU Business Media announced Wednesday that it has launched a subscription-based Web site for Wal-Mart suppliers.

The site,  www.vnusmartsupplier.com, offers a complete archive of Wal-Mart related news and analysis from VNU b-to-b magazine and Web site brands, such as Progressive Grocer. The site will also include original reporting and exclusive data from VNU’s ACNielsen.

"As Wal-Mart continues its unprecedented growth, suppliers are increasingly pressured to keep pace with both the needs of the retailer’s customers and the demands of the retailer’s merchandising and logistics systems," said Don Longo, director-editorial and content development for the retail group of VNU Business Publications.

—Sean Callahan

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