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VNU Marketing Information, VS&A Communications Partners III form joint venture

Published on .

Haarlem, Netherlands--VNU Marketing Information and VS&A Communications Partners III, both New York, announced Tuesday that they have agreed to form a joint venture combining their health care information businesses. Combined, VNU's Sachs Group and VS&A's HCIA will generate estimated revenue of $100 million. Each partner in the venture will have a 50% interest. HCIA-Sachs will provide information on the purchase, use and outcome of health care services to health care providers, HMOs and pharmaceutical companies.
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