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BtoB

VNU posts revenue gain

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Haarlem, the Netherlands--VNU NV, the parent company of VNU Business Information, Tuesday released its 2001 results, which included a 43% gain in revenue to $4.23 billion, thanks to sales of several business units, and a 2% gain in cash earnings before goodwill charges and extraordinary items to $364 million. VNU, which since its acquisition of AC Nielsen has transformed itself into a marketing and media information company, posted these rather positive results for the media sector despite its VNU Business Information unit suffering a dismal year. Yet, despite declines in advertising, the group increased total revenue by 2% to $811 million, from $798 million. VNU Expositions contributed $166 million to this increase. Revenue and operating income of VNU Business Publications USA declined by 27% and 70%, respectively. VNU said it expects in 2002 that its trade publications and trade shows will have similar results as last year.
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