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VNU puts Business Media Europe group in play

Published on .

Haarlem, the Netherlands—VNU Group, the media giant that was purchased by a group of private equity firms earlier this year, said Monday that it is exploring strategic alternatives for its Business Media Europe group, including a possible sale. The group owns more than 70 print publications, including Accounting Age and Management Team, and several associated Web sites. About 25% of the group’s ad revenue is generated by online media. The company said it is considering alternatives for BME because its properties do not align with VNU’s marketing information and media measurement businesses. VNU’s Business Information group in the U.S., which includes trade titles Billboard and The Hollywood Reporter , would not be part of a potential sale, according to the company.

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