Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


VNU reportedly mulling sale of business media unit

Published on .

New York—VNU may be mulling a sale of VNU Business Media, according to a report in The Wall Street Journal. VNU is in the midst of trying to convince wary investors to approve its proposed $7 billion deal to acquire IMS Health, a pharmaceutical industry information and consulting firm. VNU Business Media, which publishes the Hollywood Reporter and is headed by Michael Marchesano, could fetch $1.2 billion at auction, according to the Journal. Industry observers have long speculated that VNU Business Media did not fit in with VNU’s overall effort to limit its exposure to cyclical ad revenues.
Most Popular
In this article: