New York—VNU may be mulling a sale of VNU Business Media, according to a report in The Wall Street Journal.
VNU is in the midst of trying to convince wary investors to approve its proposed $7 billion deal to acquire IMS Health, a pharmaceutical industry information and consulting firm. VNU Business Media, which publishes the Hollywood Reporter
and is headed by Michael Marchesano, could fetch $1.2 billion at auction, according to the Journal.
Industry observers have long speculated that VNU Business Media did not fit in with VNU’s overall effort to limit its exposure to cyclical ad revenues.