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BtoB

Some VNU shareholders quick to reject buyout offer

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New York—VNU shareholders Fidelity International and Knight Vinke Asset Management on Thursday rejected the $10.3 billion buyout offer from a consortium of private equity firms. The rejection came just a few hours after VNU announced it had accepted the offer. Knight Vinke, which together with Fidelity helped lead a shareholder revolt last year against VNU’s plan to acquire health care research company IMS, reportedly said in an e-mailed statement that the offer “substantially” undervalues VNU.

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