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Vocus acquires email company iContact

Published on .

Beltsville, Md.—Marketing software company Vocus Inc. has acquired email and social marketing company iContact Corp. for $91 million. Vocus, which offers an integrated suite of social, search and publicity marketing, said the addition of iContact's email technology will boost its integrated offerings aimed primarily at small and midsize companies. IContact customers can continue to use its standalone product or upgrade to the Vocus integrated marketing suite, according to Vocus.
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