Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Vocus enhances email marketing suite

Published on .

Beltsville, Md.—Marketing software company Vocus Inc. has added new email features to its Vocus Marketing Suite, including event-driven messages automatically triggered by date. Other new features include dual message creation for A/B split testing, and automated selection and sending of “winning” messages. Time-of-day split testing and sending capabilities also are new, the company said in a statement. In addition, users now can automatically append Google Analytics parameters to their emails to track a campaign's effect on Web traffic. A compare-message feature displays statistics on multiple emails side-by-side, highlighting those with the highest performance.
Most Popular
In this article: