London—Vodafone and Yahoo! announced they have formed a strategic alliance to create a mobile advertising business.
Through the alliance, Yahoo! becomes Vodafone’s exclusive display advertising partner in the U.K. Yahoo! said it will provide a variety of mobile advertising formats across Vodafone’s content services.
The companies plan to roll out the ad business in the U.K. in the first half of 2007.
Customers who agree to accept targeted display advertisements will receive savings on certain Vodafone services.