Volume still seen as a problem for Microsoft’s adCenter

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New York—Microsoft said traffic for its adCenter has steadily improved since the search product was launched in May. However, there’s room for improvement, according to advertisers, search engine marketing agencies and Microsoft executives who gathered for a meeting Wednesday at the company’s New York office.

Christal Condon, director of marketing for Home Decor Products, said, “With MSN, traffic is the main challenge.” As far as account management, functionality and reporting tools, adCenter is “on par with Google,” she said.

Condon added that with the consolidation of sales teams under Microsoft Digital Advertising Solutions, “the traffic should increase.”

Steve Jacoby, exec VP-sales and marketing at sendtraffic, said adCenter has been providing better conversion rates for his company’s clients. “We’re missing some volume, but we’re seeing better conversion rates [compared with Yahoo! and Google],” he said.

—Carol Krol

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