Vorex names Nelson Schmidt AOR

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Milwaukee—Vorex, which develops enterprise resource planning software, has selected Nelson Schmidt, Milwaukee, as its agency of record. Nelson Schmidt will be responsible for developing a fully integrated marketing communications program to introduce Vorex's new Professional Services Automation software to the small-business market. The assignment includes advertising, media planning and buying, customer relationship management, PR, website development and event promotions. The account is estimated at more than $1 million.
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