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BtoB

VSS acquires Brand Connections

Published on .

New York—Private equity firm Veronis Suhler Stevenson announced Monday the closing of its acquisition of a majority stake in Brand Connections, an out-of-home integrated media and marketing company.

Products and services offered by Brand Connections include digital and billboard media, product sampling, and event marketing reaching consumers in airplanes; hotels; cruise ships; outdoor sports and recreation environments; and universities.

Brand Connections CEO Brian Martin, COO Geoffrey Kanter and other executives remain shareholders in the company. VSS purchased its stake from the Cypress Group, a private equity firm.

—Sean Callahan

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