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VSS predicts '09 communications spending decline, growth in coming years

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New York—Communications spending will total $882.6 billion in 2009, a decline of 1% compared with 2008, according to private equity firm Veronis Suhler Stevenson's latest “Communications Industry Forecast,” which was released Tuesday. The report, however, predicted that brighter days are ahead for communications spending, which is anticipated to grow 3.6% year over year for the next five years to more than $1 trillion by 2013.

The past two years have seen a shift in spending patterns, as advertising spending became the smallest of the four sectors tracked by the VSS report. Institutional end user spending (which includes spending on business information), consumer end user spending and marketing services are the other three categories. The VSS report predicts that business information spending will drive the continuing growth of institutional end user spending. The report also predicts that tradeshows and b-to-b Internet marketing will continue to grow. However, traditional b-to-b media and newspapers will continue to decline, according to VSS.

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