The past two years have seen a shift in spending patterns, as advertising spending became the smallest of the four sectors tracked by the VSS report. Institutional end user spending (which includes spending on business information), consumer end user spending and marketing services are the other three categories. The VSS report predicts that business information spending will drive the continuing growth of institutional end user spending. The report also predicts that tradeshows and b-to-b Internet marketing will continue to grow. However, traditional b-to-b media and newspapers will continue to decline, according to VSS.