Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


VSS projects 7.2% growth in ’06 communications spending

Published on .

New York—Total communications spending in the U.S. will reach $961.90 billion this year, up 7.2% over 2005, according to a report by Veronis Suhler Stevenson. The “Communications Industry Forecast 2006-2010” looks at total spending on communications, including advertising, paid content and marketing services. By 2010, total communications spending in the U.S. will reach $1.240 trillion, the report projected. Spending on Internet and mobile advertising, marketing and paid content through traditional media companies is expected to reach $25.57 billion in 2006, up 26.1% over 2005. Traditional media companies will account for 45.0% of total spending on Internet and mobile services by the end of the year, up from 16.0% in 2000, according to VSS.

Most Popular
In this article: