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VSS projects 7.2% growth in ’06 communications spending

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New York—Total communications spending in the U.S. will reach $961.90 billion this year, up 7.2% over 2005, according to a report by Veronis Suhler Stevenson. The “Communications Industry Forecast 2006-2010” looks at total spending on communications, including advertising, paid content and marketing services. By 2010, total communications spending in the U.S. will reach $1.240 trillion, the report projected. Spending on Internet and mobile advertising, marketing and paid content through traditional media companies is expected to reach $25.57 billion in 2006, up 26.1% over 2005. Traditional media companies will account for 45.0% of total spending on Internet and mobile services by the end of the year, up from 16.0% in 2000, according to VSS.

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