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VSS projects total communications spending will top $1 trillion next year

Published on .

New York—Total U.S. communications spending will exceed $1 trillion for the first time in 2008 and reach $1.222 trillion by 2011, according to Veronis Suhler Stevenson’s Communications Industry Forecast 2007-2011. The report examines advertising, marketing services, institutional end-user and consumer end-user spending.

This year, total communications spending will reach $941.44 billion, up 6.4% over spending last year, the report projects.

Last year, spending on traditional advertising grew only 2.4% to $183.21 billion, while spending on alternative advertising, including Internet, mobile, videogames and digital out-of-home, grew 36.6% to $26.53 billion.

VSS also projects that Internet ad spending will reach $61.98 billion by 2011, surpassing newspaper ad spending.

—Kate Maddox

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