BtoB

VSS sees decline in b-to-b media continuing Meredith veteran Griffin named Time Inc. CEO TheStreet.com partners with "Newsweek,' PBS

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Spending on b-to-b media will continue to decline this year, according to the “VSS Communications Industry Forecast 2004-2014,” released last week by private-equity firm Veronis Suhler Stevenson. The report indicated that overall spending on b-to-b media will drop to $24.36 billion this year, a decline of 3.6% compared with last year. The trade show sector is expected to drop 3% to $12.36 billion and the b-to-b magazine sector to decline 11.2% to $7.22 billion. But spending on b-to-b e-media will jump 8.7% this year to $4.78 billion, the report predicted. VSS said b-to-b media between this year and 2014 will see a compound annual growth rate of 3.5%. Most of that will be fueled by double-digit increases in e-media spending and solid growth in the event segment. Additionally, VSS said the b-to-b media sector as a whole will not reach the spending levels it reached in 2008 until 2014, when b-to-b media spending is predicted to hit $30.01 billion. Time Warner announced that Jack Griffin has been named CEO of Time Inc. He succeeds Ann Moore, who is retiring. Griffin was previously president of Meredith Corp.'s national media group. “He is an exceptional executive who knows how to expand the reach and relevance of strong publishing brands, and he will be a champion of our high-quality journalism,” Time Warner Chairman-CEO Jeff Bewkes said in a statement. Financial media company TheStreet.com announced two content-sharing agreements. It had entered into an agreement with Newsweek. TheStreet, and its sibling website, MainStreet, will supply stories for use in print editions of Newsweek and on Newsweek.com. Newsweek will also provide content to TheStreet. TheStreet announced a similar arrangement with PBS' “Nightly Business Report.” Editorial staffers from TheStreet will appear on the TV program during its “Word on TheStreet” segment, which runs each Tuesday and examines mutual funds, small cap stocks and other topics. Related content will appear on TheStreet.com.
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