Boston--Boulder, Colo.-based VStream, which provides technology for businesses to conduct conference calls, real-time presentations and streaming audio and video via the Internet, launched a $25 million dollar branding campaign last week. The campaign, which features the tagline "It's the way you'll communicate," includes ads in The Wall Street Journal, Business Week, Business 2.0
and other business publications. Billboards and online media properties, such as usatoday.com and yahoo.com, are also part of the media mixture. Greco Ethridge Group created the campaign out of its Boston office.