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BtoB

VStream names Greco Ethridge agency of record

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Boston--Greco Ethridge Group announced Monday that it has been named as the first agency of record for VStream, a Boulder, Colo.-based company that enables streaming audio and video on the Internet. The account, according to a press release, is expected to generate $10 million in billings over the next year. Greco Ethridge plans to create a branding campaign for VStream, which will include print, online and direct.
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