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BtoB

Wachovia plans custom magazine

Published on .

Greensboro, N.C.—Pace Communications, one of the world’s largest custom publishing companies, and Wachovia Wealth Management, the fourth largest wealth manager in the country, Tuesday announced a partnership to launch a new quarterly magazine for Wachovia’s wealthiest clients. The yet-to-be-named publication will debut in May at the Wachovia Championship, a PGA Tour event in Charlotte, N.C. It will be distributed to Wachovia’s 50,000 wealth management clients and prospects. External advertising will be limited to eight pages in the oversized 52-page glossy.

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