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Wachovia Securities to sponsor Super Bowl pre-game show

Published on .

Charlotte, N.C.--Brokerage firm Wachovia Securities, a subsidiary of Wachovia Corp., will be the presenting sponsor of the "CBS Super Bowl XXXVIII Today" pre-game show on Feb. 1.

The company will break five new TV spots during the pre-game show as an extension of its “Uncommon Wisdom” campaign. The campaign was created by Mullen, part of the Interpublic Group of Cos., and is aimed at brokerage, corporate and retail customers.

--Kate Maddox

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