Ad linage was up 1.4% in May 2004 compared with May 2003. On a per-issue basis, ad linage jumped 6.5% in the same time frame. For the year to date through May 2004, total linage was up 5.5% compared with the same period last year.
The Journal posted these gains despite linage decreases in May in both the tech (-19.8%) and financial (-9.1%) categories.
In Barronâs, national ad pages increased 55.8%, or 24.7% per issue in May. For the year to date, pages were up 28.8%.
Internationally, The Wall Street Journal Europeâs linage decreased 12.4% (7.8% per issue) in May, with year-to-date linage up 15.3%. The Asian Wall Street Journalâs linage declined 2.2% (up 2.5% per issue), with year-to-date linage up 6.2%.