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BtoB

'Wall Street Journal' ad volume declines

Published on .

New York--Dow Jones & Co. reported that advertising volume continued to decline at The Wall Street Journal, dropping 14.4% in April compared with April 2002.

The Journal blamed the war in Iraq, SARS fears and weakness in financial services advertising for the decline.

Financial services advertising declined 30.9% in April compared with a year earlier, but technology advertising was up 4%. Year-to-date advertising volume at The Journal was down 11.9%.

--Sean Callahan

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