New York--Dow Jones & Co. Inc. said Monday that it will raise ad rates starting in January for U.S. and overseas editions of The Wall Street Journal
Dow Jones said general ad rates for The Journal
would increase 3%, and the general ad rates for Barron's will jump 4%. The company also said rates for its Asian, European and international editions will increase 9%. The global edition's ad rates will go up 4.5%. In 2002, The Journal
will offer new creative color options for advertisers: facing color pages, color center spreads, color half pages, and 4-page and 8-page color center section pull-outs. The rates for color advertising in the national edition will increase 2.8%. Meanwhile, Dow Jones said circulation for The Journal
for the period ending March 31, 2001, stood at 1.9 million, a 1% increase compared with the same period in 2000.