New York—The Wall Street Journal Online and Yonkers, N.Y.-based ConsumerReports.org announced an agreement to integrate selected, consumer-focused content into each other’s subscription sites.
The move is another in a series of efforts by Dow Jones properties to attract more consumer advertisers. ConsumerReports.org’s "Ratings and Recommendations" will now be complemented by a daily offering of the Online Journal’s news and features of interest to consumers.
Similarly, the Online Journal has access to Consumer Reports content. For example, if wsj.com publishes an article about sport-utility vehicles, Consumer Reports could provide links to its exclusive ratings of SUVs.