×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Wall Street Journal Digital Network debuts private ad exchange

Published on .

New York—The Wall Street Journal Digital Network has introduced a branded private advertising exchange called WSJ Audex. The invitation-only exchange enables advertisers to do real-time bidding across Barrons.com, MarketWatch.com, SmartMoney.com and WSJ.com. “The Wall Street Journal Digital Network offers advertisers access to the highest-quality audience online and across multiple emerging platforms, and WSJ Audex allows us to provide further targeting of that audience based on our unique first-party data,” said Michael Rooney, chief revenue officer for The Wall Street Journal, in a statement. The network will initially use subscriber and registered user data to target several audience segments.
Most Popular
In this article: