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BtoB

'Wall Street Journal’ enters content partnership with Brazilian newspaper

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New York—The Wall Street Journal has entered a content partnership with Valor Economico (60,000 circ.), one of Brazil’s top newspapers focusing on economics, business and finance. Starting Aug. 13, Valor Economico will publish content and analysis from the Journal in its print edition and on its Web site.

“The relationship with Valor Economico print and Web editions will extend the Journal’s reach into Brazil’s most influential business community through Journal-branded pages of news, analysis and advertising,” said Bill Casey, VP-international at the Journal, in a news release.

Journal Special Editions reach more than 6 million readers through 44 newspapers in 13 languages.

—Matthew Schwartz

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