New YorkâThe name of The Wall Street Journalâs
glossy magazine, slated to debut Sept. 6, has been changed from Pursuits
to WSJ. WSJ.,
which will focus on luxury markets, will be delivered to 800,000 subscribers of the Journal
as an insert in the newspaperâs âWeekend Edition.â A spokesman for Dow Jones & Co., which publishes the Journal
, said the name âWSJ.â resonated with both readers and advertisers.