New YorkÔÇöThe name of The Wall Street JournalÔÇÖs
glossy magazine, slated to debut Sept. 6, has been changed from Pursuits
to WSJ. WSJ.,
which will focus on luxury markets, will be delivered to 800,000 subscribers of the Journal
as an insert in the newspaperÔÇÖs ÔÇťWeekend Edition.ÔÇŁ A spokesman for Dow Jones & Co., which publishes the Journal
, said the name ÔÇťWSJ.ÔÇŁ resonated with both readers and advertisers.