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BtoB

‘Wall Street Journal,’ India’s HT Media roll out ‘Mint’

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New Dehli—Mint, the new business newspaper published by India’s HT Media in partnership with The Wall Street Journal, debuted Thursday in New Dehli and Mumbai. Published in English, Mint (80,000 circ.) covers global and regional business. It will run Monday through Saturday and carry four pages of international business news and analysis from the Journal. Mint includes an online edition, , which will provide advertisers with integrated opportunities. The introduction of Mint is being supported by a $2.5 million advertising campaign that includes print, TV, online and outdoor.