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Wall Street Journal Online releases interest-based targeting results

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New York--The Wall Street Journal Online released results of an interest-based targeting ad campaign it developed for American Airlines that was aimed at business travelers.

By using interest-based targeting provided by Revenue Science, American Airlines was able to improve its audience composition of business travelers by 115%, the study found.

Also, message association for targeted business travelers increased by as much as 218%, the study found.

--Kate Maddox

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