Wall Street Journal Online gets revamp

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New York--Dow Jones & Co.’s The Wall Street Journal Online ( announced in a message to its subscribers that it has introduced a new version of the site, widely viewed as the best example of a successful subscription strategy on the Internet. Investment in the revamp totaled $28 million and yielded increased personalization tools, including better access to news on specific companies and industries, a personalized home page option and more in-depth research tools. Improvements aimed at advertisers include larger branding units for their advertisements and better placement options, according to the company. The official charter advertisers at launch are IBM Corp., Fujitsu and Siemens. The new site is promoted with a pop-up ad, offering a two-week free subscription, when visitors arrive at The site boosted its subscriptions to 626,000 in 2001 from 535,000 in 2000. It also upped revenue for the year to $50.2 million, from $37 million in 2000.
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