The magazine, which will focus on luxury markets, will be delivered to 800,000 subscribers of the Journal as an insert in the Journalâs âWeekend Edition,â as originally announced in September. On Wednesday, the Journal said about 80,000 copies of Pursuits will be inserted into both the Europe and Asia editions of the Journal, bringing the global circulation of Pursuits to 960,000.
In a memo to the Journalâs staff, L. Gordon Crovitz, president of Dow Jones Consumer Media Group and publisher of the Journal, and Michael Rooney, chief revenue officer of parent company Dow Jones & Co., wrote: âAs advertisers seek new vehicles, they have asked for additional opportunities within the Dow Jones franchise to reach our unique audience.â
They added: âPursuits will offer regional and global advertising opportunities, and the magazine will also give the Journal an opportunity to attract more luxury advertisers.â
The content of Pursuits will also be available for free on WSJ.com.