BtoB

‘Wall Street Journal’ plans global debut for glossy magazine ‘Pursuits’

Published on .

Reprints Reprints

New York—Pursuits, a monthly glossy magazine being launched by The Wall Street Journal next September, will be a global publication, the newspaper said Wednesday.

The magazine, which will focus on luxury markets, will be delivered to 800,000 subscribers of the Journal as an insert in the Journal’s “Weekend Edition,” as originally announced in September. On Wednesday, the Journal said about 80,000 copies of Pursuits will be inserted into both the Europe and Asia editions of the Journal, bringing the global circulation of Pursuits to 960,000.

In a memo to the Journal’s staff, L. Gordon Crovitz, president of Dow Jones Consumer Media Group and publisher of the Journal, and Michael Rooney, chief revenue officer of parent company Dow Jones & Co., wrote: “As advertisers seek new vehicles, they have asked for additional opportunities within the Dow Jones franchise to reach our unique audience.”

They added: “Pursuits will offer regional and global advertising opportunities, and the magazine will also give the Journal an opportunity to attract more luxury advertisers.”

The content of Pursuits will also be available for free on WSJ.com.

—Matthew Schwartz

In this article:
Most Popular