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'Wall Street Journal' plans move to midtown, will add sports section

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New York—The Wall Street Journal plans to move its headquarters to midtown Manhattan from the World Financial Center downtown and is also making plans to introduce a sports section.

The news came a little more than a month after Rupert Murdoch's News Corp. officially acquired Dow Jones & Co., which publishes the Journal, for $5.6 billion.

A move to News Corp.'s midtown offices would put the Journal in close proximity to some of Murdoch's other media assets, including Fox News Channel and the New York Post.

The planned sports section, which would most likely be folded into “Personal Journal”, would open the Journal to additional consumer advertising. It would also play into Murdoch's statements that he wants to make the Journal newsier.

Last Thursday, Murdoch said a significant portion of the content on WSJ.com, the Journal’s Web site, will remain accessible only to the site’s paid subscribers. Murdoch made his comments at the World Economic Forum in Davos, Switzerland, in response to a question.

In other news, the Journal on Monday named Tina Gaudoin editor of Pursuits, the newspaper's new lifestyle publication that will debut Sept. 6. Gaudoin is editor of The Times Luxx, which is also published by News Corp. Tomaso Capuano, Times of London art director, will work with Gaudoin to develop the design of the magazine.

—Matthew Schwartz

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