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BtoB

‘Wall Street Journal’ to rename its Saturday leisure section ‘Weekend Journal’

Published on .

New York—The Wall Street Journal will rename “Pursuits,” its Saturday leisure section, “Weekend Journal,” the same name as the Friday section, a person familiar with the decision confirmed to BtoB. The Saturday edition of the Journal debuted in September 2005 in an effort to attract more consumer advertising to the newspaper, which relies on b-to-b advertising during the week.
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