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BtoB

'Wall Street Journal’ reorganizes ad sales operations

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New York—The Wall Street Journal Friday announced a major reorganization of its advertising sales with the aim of pumping up sales of integrated ad packages.

Under the reorganization, all regional sales managers will take on responsibility for integrated ad sales.

The integration combines the print Journal, Wall Street Journal Digital Network (including Barron’s Online, MarketWatch.com and WSJ.com) and the international sales and marketing staffs into a single operation.

The reorganization comes four months after media veteran Michael Rooney was named to the newly created position of chief revenue officer at Dow Jones & Co.

“When advertisers buy across the Journal franchise, they spend an average of 20% more across our print and online products,” Rooney said in a news release. “With our new advertising sales structure, we expect to fully serve our clients’ needs by capitalizing on our strengths across multiple platforms. Our new structure allows advertisers to work with us in either traditional or integrated ways.”

—Matthew Schwartz

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