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BtoB

'Wall Street Journal' reprises Creative Leaders Series ad campaign

Published on .

New York—The Wall Street Journal will reprise its Creative Leaders Series ad campaign, featuring prominent executives from the creative side of the advertising industry, starting May 14.

The original campaign launched in 1975 and ran through 1997 and showcased more than 95 advertising executives.

The new campaign will feature creative ad executives discussing how the Journal plays an increasing role in their lives on weekdays and weekends.

Executives featured in the initial ads include Alex Bogusky, executive creative director at Crispin Porter + Bogusky; Laura Desmond, CEO of Starcom MediaVest Group, The Americas; and Lars Bastholm, executive creative director of AKQA.

—Matthew Schwartz

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