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'Wall Street Journal's 'Weekend Edition' finds big readership

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New York—Dow Jones & Co.’s The Wall Street Journal reported Thursday that 96% of its subscribers read the premiere issue of its “Weekend Edition,” according to research conducted by Beta Research Corp.

“Weekend Edition” debuted Saturday Sept. 17.

The research also showed that nearly nine out of 10 subscribers read all three sections of the paper, and 61% read “Weekend Edition” before noon on Saturday.

“We fulfilled our mandate of delivering ‘Weekend Edition’ on time and providing a prime opportunity for Journal advertisers to access our coveted subscriber at home on the weekends,” Karen Elliott House, the Journal’s publisher, said in a statement.

The research also showed that, on average, subscribers spent 58 minutes reading “Weekend Edition.” Additionally, 61% of subscribers said that someone else also read their copy of “Weekend Edition.”

—Sean Callahan

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