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BtoB

‘Wall Street Journal’ unveils new lifestyle magazine, ‘WSJ.’

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New York—The Wall Street Journal Wednesday unveiled its new lifestyle magazine, WSJ.

The publication, which will have a circulation of 960,000, will debut Friday in The Wall Street Journal Asia and The Wall Street Journal Europe. It will first appear in the U.S. Weekend Edition of the Journal on Saturday.

WSJ., which is intended to attract luxury goods marketers, is launching with 51 advertisers, according to a press release.

—Sean Callahan

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